Earn Your Legal Pricing Professional Accreditation
The industry's leading recognition of pricing expertise.
Apply in under 5 minutes.
Apply before March 31st to receive FREE access to the TVPi Academy!
Our Pricing & LPM Essentials course earns you a certificate and 6 points toward your accreditation.
Get free access to your course once you apply.
Take less than 5 minutes to apply, and no matter the results, earn your gift.
Apply for an ALPP Before March 31st and Get a FREE course
Fill out our free application in 5 minutes and no matter your results, gain free access to our Pricing & LPM Essentials Course.
About the ALPP Accreditation
The legal industry's first and only accredited legal pricing qualification.
All Levels Welcome to Apply.
The Accredited Legal Pricing Professional (ALPP™) designation is awarded on a purely objective proprietary point-based system where points are earned for three key professional and reputation-based drivers: experience, knowledge, and education.
The ALPP Application is FREE. No obligation to purchase.
Give it a go. See your points. Pay only to claim it.
Sergey Mezhiritski
Associate Director of Pricing
McDermott Will & Emery LLP
“The ALPP accreditation is crucial for professionals in legal pricing, like myself. Whether you're a seasoned Pricing Head or just starting out as a Analyst, the ALPP program provides a clear roadmap for professional growth. Its tiered accreditation system, from Bronze to Platinum, not only acknowledges our current expertise but also outlines achievable milestones for reaching the top. For someone like me, it's not just a certification; it's a pathway towards honing skills, gaining industry recognition, and ultimately, propelling my career forward in the dynamic field of legal pricing.”
Tracy Paden
Director of Client Value
Bass, Berry, & Sims PLC
"Every seasoned Marketing and BD professional who is actively advancing top-line growth through strategic practice, industry and client expansion should have an understanding of how Pricing impacts the client experience and firm profitability. Add more value to pitches, RFPs and rate negotiations. An ALPP showcases your additional profit enhancing skills."
Featured 2024 ALPP Members
We award accomplished pricing professionals across the globe. Apply today to find out if you are qualified.
Mikhail Makarovsky
ALPP Platinum
Director of Pricing
Lowenstein Sandler
Jessica Green Gichner
ALPP Platinum
Chief Value and Solutions Officer
Pillsbury Winthrop Shaw Pittman
Lisa B Ford
ALPP Platinum
Director of Pricing, Planning & Analysis
Shook, Hardy & Bacon, LLP
Brad Antici
ALPP Platinum Plus
Director of Strategic Pricing & Analysis
Butler Snow LLP
Bob Vertullo
ALPP Gold
Senior Manager, Pricing
K&L Gates
Brian Fanning
ALPP Gold
Senior Director of Revenue + Profitability
Davis Wright Tremaine, LLP
Wendy Kao
ALPP Gold
Director of Client Value
Gibson, Dunn & Crutcher LLP
Barry Mehew
ALPP Platinum Plus
Chief Pricing & Value Officer
Mayer Brown LLP
Keri Gavin
ALPP Platinum
Chief Practice Management Officer
Sheppard Mullin Richter & Hampton
Andrew Boyer
ALPP Platinum
Senior Director Pricing & Client Value
Jackson Lewis
Ivana Gotzeva
ALPP Platinum
Partner, Pricing and KM
Davies Ward Phillips & Vineberg LLP
Peter Secor
ALPP Platinum
Senior Pricing Manager
Ropes & Gray LLP
4 Simple Steps Toward Global Recognition
Show your network and firm what you've accomplished.
Sign up for free to start the application
Use your personal email so that the Accreditation seamlessly follows you wherever you go along your career path.
Receive your application and input your expertise
Follow our step-by-step process to input your education, experience, and status indicators.
Get reviewed by the Accrediting Committee
Find out if you're qualified or receive feedback on ways to reach accredited status.
Pay the annual $345 accreditation fee
Annual Accreditation fee is paid on the award of the accreditation and renewed every 12 months. Get reimbursed by your firm.
Qualifications
Professionals who qualify for the ALPP™ are expected to have a deep understanding and possess relevant work experience in core areas and competencies as they relate to legal pricing, including:
- Pricing Theory and Methodology
- Strategic Price Negotiation
- Pricing Analytics and Profitability
- Law Firm Economics and Financials
- Competitive Intelligence
- Change Management
Select List of ALPP Firms
More than 100 law firms have ALPPs awarded or have hired ALPPs. Global reach with ALPPs in US, Canada, UK, Australia.
Debevoise & Plimpton
Davis Wright Tremaine, LLP
Ropes & Gray LLP
Kilpatrick Townsend & Stockton LLP
Snell & Wilmer LLP
FordHarrison
Butler Snow LLP
McDermott Will & Emery
Jackson Lewis
Reed Smith LLP
Norton Rose Fulbright
Mayer Brown LLP
Benesch LLP
Saul Ewing
Davies Ward Phillips & Vineberg
Carlton Fields
K&L Gates LLP
Milbank LLP
Proskauer Rose LLP
Shook, Hardy & Bacon, LLP
Pillsbury Winthrop Shaw Pittman
Covington & Burling
Blake, Cassels & Graydon LLP
Sheppard Mullin Richter & Hampton
Lowenstein Sandler
Simpson Thacher
Get Awarded for Your Levels of Expertise
Aim higher every year.
Bronze Badge
This certifies you have met minimum standards of experience, education, and knowledge for Accreditation.
Gold Badge
This certifies that you have met a higher standard of experience, education and knowledge for Accreditation.
Platinum Badge
This certifies that you have met the highest standard of experience, education and knowledge for Accreditation.
Become an Accredited Legal Pricing Professional
As well as an award of distinction that differentiates you from your peers and confirms with your current or future law firm that you are a true expert, there are a number of benefits that the ALPP carries with it.
-
Join the Law Firm Pricing Leaders Cohort and participate in regular virtual meetings through-out the year where you connect and learn. The specialty Cohort is only open to ALPPs.
-
Hear from industry experts who provide on-point “briefings”.
-
Join “sprints” which are short but intense deep dives into current hot-topics of the day.
-
For in-person connectivity, join our invitation-only Annual Meeting only open to Accredited Professionals. Intersect is hosted in Miami every January and is now widely recognized as a go-to-event.
-
Also, on-demand we organize afternoon “pop-ups” in regional hubs such as New York, San Francisco, Washington DC, Chicago where you can meet your fellow peers in-person without making a big time commitment.
-
Strategically connect with other senior leaders outside of your expertise discipline from other peer law firms; once you hit the upper ranks you are more likely to get you next position via an internal referral at the prospect law firm.
Legal Pricing Educational Providers
Contact the Institute if you host a legal pricing educational program and want to have it assessed for being an Accredited Program. By having your program included, it earns credits for those applying for the ALPP, as well as a means for current ALPPs to achieve higher status accreditations, such as Gold and Platinum.
About True Value Partnering Institute
TVPi was founded and run by leaders and experts in the legal business profession with the primary objective of enhanced learning, networking and professional advancement of legal business professionals. TVPi celebrated its 10th Anniversary in 2023 and launched its first Accreditation, the Accredited Legal Pricing Professional (ALPP) several years ago. Since then it has added a handful of additional Accreditations on cutting edge and emerging specialist disciplines within the Business of Law. In addition, it hosts an Annual Meeting (Intersect) every year in Miami and has an online community of over 500 legal business professionals called “Intersect Legal”, including a Law Firm Chiefs Cohort comprising of nearly a 100 participants. With decades of experience in the legal industry, TVPi has formed a highly qualified accrediting body to designate these official statuses to professionals in the field.
Meet the Advisory Board
Matt Beekhuizen
Chief Pricing & Innovation Officer
Greenberg Traurig, LLC
Leslie Brown
Director of Client Value
Blanke Rome LLP
Hush Cott
Chief Strategic Pricing Officer
Covington & Burling LLP
Melissa Prince
Chief of Legal Operations
Ice Miller LLP
Steve Manton
Client Value Officer
McDermott Will & Emery
John Ferko
Chief Operating Officer
Richards, Layton, & Finger
Elizabeth Satterfield
Chief Operating Officer
Moor & Van Allen PLLC
James Shoemaker
Chief Legal Operations Officer
Miles & Stockbridge P.C.
Dwight Floyd
Chief Operating Officer
Eversheds Sutherland LLP
Peter Geovanes
Chief Innovation & AI Officer
McGuire Woods LLC
Michael Boussy
Global Revenue Officer
Ropes & Gray LLP
